ROLE
LEAD UX STRATEGIST DESIGN RESEARCH LEAD
As a creative producer at The Point Labs, my role focused on making sense of research and translating it into something the consortium could build from. I brought together user research, partner interviews, accessibility perspectives, institutional realities, and insights from existing immersive experiences to develop the project's user personas, design principles, sprint framework, and evaluation approach.
BRIEF
Develop a human-centred design framework that enables museums and cultural institutions across Europe to create immersive experiences that are engaging, accessible, scalable, and operationally sustainable. The framework had to support diverse audiences while respecting the realities of heritage institutions and public spaces.
CHALLENGE
Most immersive installations are designed around technology rather than people. Cultural institutions face limited budgets, historic building restrictions, varying technical capacities, and diverse visitor needs. The challenge was to bridge the gap between creative ambition and real-world implementation while ensuring experiences remain inclusive, emotionally meaningful, and transferable across different venues.
SOLUTION
I developed a research-driven design methodology that combines user research, behavioural personas, institutional interviews, accessibility principles, societal trend analysis, and technical feasibility into one unified design process. The resulting framework enables multidisciplinary teams to design immersive experiences that balance storytelling, emotion, accessibility, operational feasibility, and long-term sustainability
KEY FEATURES
Behaviour-based audience personas and visitor journeys
Needs-based design methodology for immersive experiences
Accessibility-first design principles
Institutional constraints mapping
Emotional experience design framework
Modular and scalable design criteria
Research-through-design methodology
Technical feasibility and operational readiness framework
Cross-European collaboration model for museums, researchers and creative industries
VALUE DELIVERED
Established the strategic design foundation for the entire Immersive ECHO programme.
Created a reusable framework for designing immersive cultural heritage experiences across multiple European institutions.
Enabled design decisions grounded in user research, accessibility, operational realities, and measurable outcomes rather than assumptions.
Supported future prototyping, testing, and deployment through validated design criteria and scalable methodologies
Immersive ECHO is a Creative Europe Large Scale Cooperation project bringing together 15 organisations across 10 European countries, including:
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Lindholmen Science Park (Project Coordinator)
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The Storytelling Company
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The Point Labs
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TU Berlin – New Practice in Art & Technology
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Viborg Museum
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Grand Palais Immersif
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Le Pavillon / KIKK
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AIRA Dance Company
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ID20 Institute
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Västra Götalandsregionen
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Futurity Systems
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Younite
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City of Gothenburg (Associated Partner)
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The Animation Workshop / VIA University College (Associated Partner)