Through our dynamic collaboration with The Point Labs, we proudly unveil the EcoOlska Fashion VR—an unparalleled runway spectacle seamlessly fusing the worlds of fashion and cutting-edge technology. This immersive journey engaged audiences in Milan and London Fashion Week by offering a teaser of the new phygital collection, developed by Olska Green. Embracing the values of creative collaboration and eco-consciousness, we drew in talented stylists, artists, bloggers, and photographers who rented the collections to craft digital masterpieces. By partnering with like-minded individuals and tapping into the support of creative youth, we aspire to not just redefining fashion but also forging a path towards a radiant and inspiring world.