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ROLE
CREATIVE DIRECTION UX & UI DESIGN NARRATIVE DESIGN
STORY & GAMEPLAY
BRIEF
Create a virtual tourist itinerary with an immersive experience that guides visitors through the most important heritage and cultural landmarks in the Bur Dubai, Deira, and Karama regions. The narrative, told through the perspective of a monkey, weaves the historical significance of each station, offering brief yet engaging information.
CHALLENGE
Innovative Use of Historical Markets: Transforming traditional historical markets to attract new visitor segments, revitalizing these spaces with modern technology and storytelling.
Public Awareness: Increasing public knowledge and visibility of the tourist route connecting Deira Souq and Bur Dubai, making it a well-known attraction.
Cultural Promotion: Showcasing traditional cultural landmarks along the trail, emphasizing the unique and hidden gems of the region.
Exhibition Readiness: Developing the necessary software and hardware platforms to participate in both local and international exhibitions, promoting the public sector of the emirate.
SOLUTION
THIS PART IS PROTECTED BY A NON-DISCLOSURE AGREEMENT
KEY FEATURES
Sound & Visuals
Oriental + Sci-Fi Mode
Design Thinking Framework
Human Centric Design
Organic Interaction Design
PLATFORM UTILIZED
Oculus Quest 2
Unity
GitHub
Jira
Miroboard
ShapeXR
VALUE DELIVERED
Innovative Promotion: Employ cutting-edge VR technology to attract diverse visitor segments to Dubai's historical markets.
Cultural Highlighting: Illuminate the tourist trail between Deira Souq and Bur Dubai, enriching public understanding of the region's heritage.
Heritage Emphasis: Spotlight cultural landmarks and hidden gems along the route, preserving and celebrating Dubai's rich history.
Curated Entities: Each site will be a curated experience with artistic commissions to explore and enhance the experience of each visitor.
Exhibition Readiness: Develop a comprehensive VR software and hardware platform suitable for display at local exhibitions and public spaces.
The Point Labs is dedicated to offering services to innovative partners through its trans-disciplinary expertise in metaverse, immersive, and emerging technologies.
The team leverages unmatched expertise in mixed reality, game design, architecture, fashion, immersive design, engineering, art, and research to create results within a powerful development platform.
The structure and experiences are developed through collaborative partnerships with clients, transforming innovative ideas into reality.
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