Born in the CCCP in the 80s and raised in Kazakhstan by the beats of 2Pac, Biggie, and Dr. Dre, I’ve called Sweden home since the start of this millennium. 

I’m a Creative Producer and Experience Designer working at the intersection of storytelling, technology, and human behavior.

My diverse background and multicultural perspective shape how I approach design: blending emotion, logic, and curiosity to create experiences that resonate. With roots in interior/set design,  construction, and concept development, I bring both structure and sensitivity to every project. Whether leading teams, designing digital interactions, or building physical environments, I focus on creating work that connects people through empathy and play.

My process combines emotional design, creative production, and human behavior research. I’ve collaborated with developers, researchers, artists, and designers to build experiences where pacing, feedback, and interaction create emotional depth. This balance between creativity and behavioral science makes my approach especially suited to UX and interactive design, where human needs meet innovation.

Today, in Stockholm, I balance the beautiful chaos of motherhood with a lifelong drive to explore what’s next, designing experiences that don’t just engage, but make people feel.