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PROCESS
ONGOING PROJECT
BRIEF
Chaos VR aims to redefine the traditional in-store fragrance shopping experience by seamlessly blending artistic innovation and advanced technology. Their primary goal is to engage diverse audiences by delivering captivating interactions that appeal to a wide range of clientele. They set themselves apart by providing unique personalization and employing AI to recommend bespoke perfumes. This ensures that every visitor experiences a tailored shopping journey, accounting for their specific movements and puzzle-solving approaches.
Moreover, Chaos VR is committed to fostering community discussions and shared experiences, transcending the boundaries of traditional retail. In essence, they are pioneering the future of retail by offering unforgettable visits through their groundbreaking approach.
CHALLENGE
Our challenge at Chaos is to redefine fragrance discovery, not just as a transaction, but as an immersive journey of self-discovery. We aim to use cutting-edge AI and meticulous research to match unique personalities with scents, crafting deeply personalized olfactory experiences for our customers.
SOLUTION
Create user journey throughout the spaces, puzzle game core mechanics (interaction design) as well as defining a testing and validation protocol, to test and match the perfumes with the personalities.
KEY FEATURES
Artistic Innovation: We merge immersive art and advanced tech to create a sensory-rich in-store experience that sets us apart from the competition.
Engaging Diverse Audiences: Our captivating interactions enhance the allure of our store, appealing to a wide range of clientele and making every visit memorable.
Unique Personalization: Using AI, we offer bespoke perfume recommendations, ensuring that each visitor enjoys a personalized journey of self-discovery.
Community & Connection: Chaos VR goes beyond shopping, fostering community discussions and shared experiences, creating a sense of connection among customers.
VALUE DELIVERED
We are pioneering a groundbreaking approach to traditional shopping, ushering in a new age of retail that's personalized, engaging, and unforgettable.
PROCESS
The Point Labs is dedicated to offering services to innovative partners through its trans-disciplinary expertise in metaverse, immersive, and emerging technologies.
The team leverages unmatched expertise in mixed reality, game design, architecture, fashion, immersive design, engineering, art, and research to create results within a powerful development platform.
The structure and experiences are developed through collaborative partnerships with clients, transforming innovative ideas into reality.
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