ROLE

CREATIVE PRODUCER · RESEARCH TEAM LEAD · LIVE EXPERIENCE OPERATIONS
Producing Large-Scale Immersive Experiences
Kraftwerk, Berlin, Germany

PROJECT

Virtual Serenity is the world’s first 288-person location-based VR experience designed as a digital empathy engineering experiment.

It combines immersive visuals, sound, and synchronised virtual environments to explore collective human experiences.

Developed by XRE in partnership with LEGIONS-TECH and powered by Meta Quest 2, Virtual Serenity debuted on October 10 at the WIRED Energy Tech Summit, sponsored by Octopus Energy, at Kraftwerk Berlin. Led by experimental performance artist Sean Rogg, this groundbreaking experience pushes the boundaries of immersive technology and human connection.

As Producer, I worked across biometric technology research, technical logistics, production planning and on-site operations, helping translate an ambitious creative concept into a functioning live experience.

CONTRIBUTION

Producing a synchronised VR experience for 288 people introduced challenges far beyond conventional event production.

Hundreds of headsets had to be transported, prepared, charged and distributed. Participants needed guidance and technical support, while equipment had to be ready for consecutive sessions with limited turnaround time.

At the same time, the production involved experimental biometric technology, international collaborators and approximately 600 event attendees.

The challenge was to make a technically demanding immersive experience operational, safe and manageable within a live-event environment.

KEY FEATURES

Biometric Technology Research: Led the research team evaluating biometric hardware for real-time physiological tracking. Investigated available technologies, sensor capabilities, and technical requirements to support the project's exploration of emotional responses in VR.
International Equipment Logistics: Coordinated the transportation of 350 Meta Quest 2 headsets and other technical equipment, from and to Brussels and Berlin, including storage, preparation, and delivery.
Production Planning & Risk Management: Prepared risk assessments for an event involving approximately 600 attendees. Worked on operational planning for the 288-person seated installation, including equipment handling, participant support, and technical readiness.
Team Leadership: Trained and coordinated a 12-person volunteer team responsible for headset preparation, participant assistance, and operational support.

DETAILS

VIRTUAL SERENITY 1.0
Sponsor: Octopus Energy
Hardware: Meta Quest 2
Tech Partner: XRE
Music: Tom Middleton
PM: Adam J Malone
Location: WIRED #EnergyTechSummit, Kraftwerk Berlin
Date: 10th October, 2024

SEAN ROGG

AWEN uses the immersive power of Virtual Reality and the scientifically proven benefit of feeling awe, to create radical digital experiences that empower all young people to overcome anxiety and stress by achieving calm and confidence.

Sean (AKA Waldorf Project) is a British Futurist working in the field of experimental performance, XR, and neuroscience. He has been leading a team of future-thinking artists and scientists to explore the full potential of futurism with the Waldorf Project experiment, which he founded in 2012. It subsequently went on to become recognised as the world’s most extreme immersive art performance.